Pamela Atwal

Chairwoman & Corporate Advisor


MBA, Nottingham Trent University





Pamela has been a Non-Executive Director and Chairwoman of Agora Group since its inception providing corporate advisory and supporting the growth of the business in Europe, offering insights generated via her extensive global experience in Multi-Channel Retail and Consumer Products.

Pamela is the Managing Director of Troll Beads UK, currently distributed across 300 retail partners, responsible for accelerating the brand’s growth across the region. Prior to acquiring the UK distribution rights for the Danish jewelry brand, Pamela held the position of COO for, a video-based mobile marketplace, Commercial Director for Ideal Shopping Direct, UK’s leading multi-channel home shopping retailer, Global Brand VP for Lego and Trading Director for what is now the Shop Direct Group.

Pamela graduated with an MBA from Nottingham Trent University and began her career with Boots where she developed her foundations in Retail over seventeen years with the organisation before expanding into Consumer Products with Lego in 2000.



Shopping! Love seeing consumers respond to a new way of shopping or products, especially when this disrupts the norm


Richard Branson, Entrepreneur



“The question isn’t who is going to let me, it’s who is going to stop me.” – Ayn Rand


Meet the Team